23 Out

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Introduction
International tourism remains strong in the first four months of 2018, and the international tourist arrivals grew 6% in January-April 2018 compared to the same period last year. This result reflects a continuation of the strong trend seen in 2017 (+7%) and so far exceed UNWTO’s forecast of 4% to 5% for the year 2018. The growth in the first four months of 2018 was led by Asia and the Pacific (+8%) and Europe (+7%), while Africa (+6%), the Middle East (+4%) and the Americas (+3%) also recorded sound results.
Transportation, especially the airline, and accommodation companies are one of the first one to utilize digital marketing techniques in their practices to communicate with the client. For other hand, these two areas have strong involvement in the tourism industry.
The massification of Internet access and the entry of smartphones in the everyday life of the people, provided a revolution in the way of consumers interacting with brands. The use of mobile devices can help the tourist decision-making process and enable him to put information, in real time, which can influence future customers.
These factors constitute itself as an excellent opportunity for digital marketing, which has evolved as a result of the emergence of new technologies, new techniques, new concerns, such as, for example, content management.

Objective
This book aims to show how digital marketing can influence the consumer relationship in the field of tourism, hospitality. and airline industries. So, seek to highlight the role in digital marketing at strategic, tactical and operational perspective. And present, featuring tools and techniques applicable to the sectors under analysis.

Target Audience
The target audience of this book includes marketing academics and their students (undergraduate/graduate programs), researchers, marketers especially in digital marketing and managers who need to realise the potential of digital marketing in tourism, hospitality, and airline industries.

Recommended Topics
Aggregators of tourism content
Airline digital sales
Brand digital communication
City digital communication
Communities for tourism
Country digital communication
Digital advertising in tourism, hospitality or airline industries
Digital consumer behavior in tourism, hospitality or airline industries
Digital customer experience in tourism, hospitality or airline industries
Digital marketing applied to destination brands
Electronic customer relationship management
Digital gamification in tourism, hospitality or airline industries
Hotel reservation platforms
Price comparers
Social Commerce in tourism, hospitality or airline industries
Social Customer Relationship Management
Social networks
Social Selling applied to tourism, hospitality or airline industries
Tourism, hospitality, airline Apps

Please note: Tentative topics given above are only indicative and not exhaustive.