Editora: ASERS Publishing
Capítulo: How to adopt an Open Innovation 2.0 strategy in Small Business CompaniesAutor(es): Almeida, F., Santos, J. D., & Monteiro, J. A.
Nº de páginas: 18
The book Design a Pattern of Sustainable Growth. Innovation, Education, Energy and Environment edited by Daniele Schilirò is conceived with the aim of encouraging the exchange of new ideas concerning economic growth and to offer theoretical and empirical analysis, but also policy proposals for a new pattern of sustainable growth based on four key drivers such as innovation, education, energy and environment to overcome the critical factors that are hampering a sustainable development at the country level and at global level. The richness of content, the variety of opinions and the quality of the contributions included in the volume have made this goal possible.
The book consists of 11 chapters divided in 3 parts: Part I: About Sustainability; Part II: Innovation and Growth; Part III: Education, Energy and Environment and Cooperation for the Growth.
A participação neste livro centrou-se na escrita do capítulo 2 (How to adopt an Open Innovation 2.0 strategy in Small Business Companies).
Resumo do capítulo:
Enterprise 2.0 creates new opportunities and possibilities for open innovation through a diversity of technological media. Small and Business Companies have renewed efforts to identify new and powerful mechanisms to maximize information sharing and overall collaboration capabilities in the workplace. This chapter examines the impact of Web 2.0 technologies in the business environment and analyzes the motivation driver for small and medium sized companies to participate in open innovation environments. Additionally, adopting a case studies approach, it identifies relevant innovation 2.0 practices and presents eight guidelines that business leaders should consider to conduct an open innovation 2.0 strategy.